Tripadvisor Appoints Chief Media Officer Matt Goldberg as CEO Effective July 1

Matt Goldberg, a veteran media executive who served as CEO of Lonely Planet from 2009 to 2013, will become CEO of Tripadvisor from July 1, taking over from co-founder Steve Kaufer who announced in November that he would step down.

“We are thrilled to announce the appointment of Matt Goldberg as CEO,” said Greg Maffei, Chairman of Tripadvisor’s Board of Directors.

“Matt has a proven track record of leadership and strategy and operations experience for over 20 years at a number of leading media, advertising and consumer companies. We welcome him to the team and look forward to his expertise as he leads Tripadvisor through the next phase of his journey.

And said Kaufer, “After extensive research, I believe the board has found a strong leader in Matt for our iconic brand.

“Our employees, partners and travelers will be well served by Matt, an experienced travel, digital, media and retail strategist. I look forward to supporting his success and seeing him guide this company to an exciting future.

Goldberg was most recently executive vice president, North America and global operations of media buying platform The Trade Desk. Previously, he held senior positions at News Corp and Liberty Media Corporation’s QVC Group – Tripadvisor Chairman Maffei is President and CEO of Liberty Media Corporation. Goldberg is also founding director of Dataphilanthropy, a nonprofit organization focused on creating programs to apply data to better address and understand economic disparities.

“I couldn’t be more excited to join Tripadvisor, a company I’ve long admired, whose leadership and teams have built an incredible, globally recognized consumer brand with a unique place in travel and entertainment. digital media,” says Golberg.

“I am extremely excited to return to the travel industry to innovate within the industry and leverage the reach of the platform and the trust of the community. I see a long path ahead of us and to many opportunities to create value for our travelers and our partners.

Kaufer co-founded Tripadvisor in 2000 and announced plans to step down as CEO in November.

*This story will be updated shortly with details of Tripadvisor’s first quarter 2022 revenue results.

Daniel C. Williams