Shop Local Passport launched – The Ellsworth AmericanThe Ellsworth American

ELLSWORTHThe downtown Ellsworth experience can be rewarding, whether you’re looking for the right outfit or the right gift; looking for a good meal; catch a show or sample local beers and ciders. Shopping between May 26 and October 13 will be even more rewarding for shoppers who take advantage of Ellsworth’s town center local passport.

The Shop Local Passport is a collaboration between The Ellsworth American and Heart of Ellsworth and is designed to showcase downtown businesses by encouraging shoppers to spend at least $20 at each of the 10 stores during the 20 weeks of the promotion .

“Shop Local promotions like these have worked well in other communities, including Belfast recently and Gray and New Gloucester a few years ago. I’m confident it will be successful here in Ellsworth as well,” said Tracy Scheckel, publicity and marketing manager at Ellsworth American.

How it works?

Shoppers will have their passport validated at every store they visit and hopefully make a purchase of at least $20. Once they’ve visited and have 10 business validations on their passport, they can return it to The Ellsworth American to redeem a six-month digital subscription to the newspaper and enter a prize draw for one. of the two prices.

The first prize is admission to the Downeast Cider + Cheese Festival this fall, and the grand prize is a collection of gift certificates entitled “A Night on the Town in Ellsworth” which will include everything one needs for a great night out downtown. -city.

Heart of Ellsworth supported the effort in several ways, including organizing the awards.

“We are thrilled to partner with The Ellsworth American on this new program to bring more people downtown. Programs like these benefit our Main Street businesses and demonstrate collaboration in our community,” said Cara Romano, Executive Director of Heart of Ellsworth.

There are 23 businesses participating in the promotion giving shoppers and diners plenty to choose from. All participating stores are listed on the Passport and on a mobile-friendly map and guide at Passports will be available in participating stores or downloadable from the website. Stores will display a Shop Local Passport window sign, so they are easy to find.

And yes, if you like to shop, you can go around multiple times and enter each completed passport for more chances to win.

Daniel C. Williams