SCS Expands Strategic Investment in Talent with Seven Creative, Strategy, Media and HR Hires

Brand Transformation Agency SCS made seven new hires in the areas of strategy, creative, media and HR. The investment in top martech talent is designed to meet the brand transformation needs of SCS’s enterprise brand clients, including but not limited to Vans, Warner Bros. Discovery, Spectrum Brands and Rollins.

After the successful acquisition and integration of Atlanta-based Swarm agency last August, SCS continues to focus on the intersection of creativity and data science to help brands perform – now with a set new talents, oriented around performance marketing and brand communications in today’s technology. environment.

“Our people are truly our product and we continue to invest in finding strong in-market experience from diverse backgrounds to create a pipeline of talent at SCS who love what they do and are highly effective in marketing communications. solutions that move the needle for our clients,” says Founder and CEO James Schiefer. “We constantly monitor the market and marketing technology trends and continue to help our clients perform through the strength of the team. SCS.”

What’s new in SCS are:

Christine Lee, Vice President People and Culture (Costa Mesa) – Christine is a people-focused HR manager who has led the HR function in various industries for nearly 20 years. With a strong background as a generalist and previous work at brand activation agency Greenhouse Agency and restaurant chain Wahoo’s, Christine will lead global HR strategy, talent acquisition, DEI and engagement. employees for the agency in all SCS offices.

Todd Nolley, Creative Director (Costa Mesa) – Todd hails from Accenture, GSD&M, MullenLowe and 22 Squared and will help lead the creative teams at SCS in California alongside Chief Creative Officer John Zegowitz. Todd has worked on Microsoft, Toyota, American Standard and Panera Bread to name a few.

Tyler Hartsook, Senior Brand Strategist (Atlanta) – Former CMO at Gratus Capital in Atlanta and CMO of Content Marketing at 22squared, Tyler brings to his work a passion for consumer brand experience and creative executions, with extensive experience in digital marketing, social communications and public relations.

Rick Burchfield, Senior Digital Strategist (Atlanta) – A creative-minded digital strategist with over 10 years of experience, Rick excels in digital communications, new media and brand strategy consulting. Rick has designed, developed, and implemented a wide range of online marketing and strategy initiatives spanning the US Department of Health and Human Services (HHS), Centers for Disease Control and Prevention (CDC), ESPN, Monumental Sports & Entertainment and DC. United.

Danielle Richards, Director of Media (Atlanta) – Danielle holds an MBA from Chatham University and prior to joining SCS she worked at Merkle (formerly IMPAQT) and 360i on brands including Barnes & Noble, JCPenney, Auto Trader, Carhartt, Brawny and Dixie .

Brandon Wilhelm, Director of Media (Atlanta) – As co-founder of RoadChow, Brandon was an entrepreneur, who took his experience as a customer and turned his talents to media. Brandon held senior roles at Cox and Hearst, where he built successful media teams, before joining SCS as Director of Media.

Sarah Romero, Resource Manager (Costa Mesa) – An SCS alum who returned to SCS after working as a project manager in Taco Bell’s in-house agency, Sarah leads resource management in the agency, working closely with the Chief Operating Officer Alexa Ellis to develop creative, digital, and strategy workflows and resources. , media and analysis.

“We are thrilled with the talent coming to SCS in this group of smart, like-minded individuals who embody our mission at SCS: to help transform brands into modern marketing companies that wrap their arms around every channel the world lives. consumer,” says the chief strategist. officer, Jeff Roach. “We track how fast the consumer moves, how e-commerce evolves, and the market and retail movements that directly impact the brands we touch – brand innovation only happens with people who can see the changes and help our customers think differently.”

Daniel C. Williams