New ice cream shop opens in town with cool treats to beat the summer heat

World of Swirlz only hires high school and college students to give them the opportunity to gain real work experience in their younger years.

As we enter the summer months and daily temperatures continue to rise, people will be looking for a way to cool off. Andrea Maine and Michael Kiter, retired US Army veterans, have been there to rescue them since they opened their new cold treat shop called World of Swirlz (WOS) “Italian Water Ice & Ice Cream” located at 442 E. Hanes Mill Road next to PetSmart in Oak Summit Mall.

WOS was created by Maine and Kiter. The couple had discussed starting a business and earlier this year they chose to make that dream a reality. Maine already has several businesses under her belt, including a popsicle shop by the name of Chilly Philly, so she was familiar with that area.

“I’m an entrepreneur, so if someone tells me they want to start a business, I believe in helping people achieve their goals and dreams,” Maine said.

Maine and Kiter worked together for nearly a decade in the Winston-Salem/Forsyth County school system with JROTC students in schools. They have always had a successful relationship with each other and thought a business would be no different.

“There are a lot of things we do together and we’ve been so successful in everything we’ve done with the school system that we started to think we had to do something for ourselves,” Kiter said. “We were competing one day and we were joking and we just said, let’s do this ice cream shop.”

“We just sat around and thought we were retired and ready for life, but what about our kids and our kids’ kids?” Maine asked. “We started thinking about the legacy and we have to leave something for them, which is another reason why we embarked on this project.

“We also like to give back to the community. We opened World of Swirlz and we only hired high school and college kids because we wanted to give them the opportunity to learn customer service, learn responsibility, leadership and be in charge, which that will prepare them to go out into the community and be successful.

Planning for the store began in early April this year. Since Maine knew the process, the process of getting the shop ready went pretty well, but there were some tough times along the way.

“I think it was bumpy and it went well,” Maine said of the planning process for the store opening. “It was difficult to find someone to hire us. With the economy and things going on here, it was tough, but we found the right place.

“I think the sweetness was that we already had a foundation because I’ve been in the restaurant business for almost 10 years and I had the other ice cream shop. We’ve had our bumps in the road, but Mike has been supporting me and he’s my sanity because I can get a little crazy sometimes.

As for the menu, WOS wanted to offer something for everyone in the family. Kiter was the mastermind who put the finer touches on the menu to ensure WOS had something for everyone, children and adults included. They have alcohol infused menu items for adults.

“I think Mike came up with the idea. He wanted the store to have something for everyone in the family,” Maine said of the menu. “Not everyone likes ice cream, everyone Everyone doesn’t like popsicles, and you have adults dating the kids who want an adult treat.”

Kiter added, “It’s kind of our motto: Something for the whole family.”

World of Swirlz opened on June 4 for the Winston-Salem community to get out and enjoy what the store had to offer. They had a very good turnout and are ready for the summer months to let word of mouth expand their customer base.

Kiter and Maine are eager to see how well received the shop is. They hope it will really take off because they would like to open more WOS sites.

“I think we can take it to the next level. We have a lot of interest in the name itself and when people come in and look at our menu, they really enjoy looking at what we have to offer,” Kiter said of the store. “There have already been around six or seven offers for people to open a store in their area. I don’t think there’s anything that can really stop us at this point, and we’re very happy, for sure.

WOS offers discounts to churches, first responders and the military. They are open from Tuesday to Friday. from 1 p.m. to 9 p.m., Saturday from 12 p.m. to 9 p.m., Sunday from 2 p.m. to 8 p.m. They are closed on Mondays.

Daniel C. Williams