Disney Star and Viacom18 Win Media Rights to IPL in Mega Broadcast Deal

The Indian Premier League (IPL) has become much richer as its media rights auction ended with a whopping INR 48,390.5 crore (around US$6.2 billion) for the next five years, a declared the secretary of the BCCI. Jay Shah announced Tuesday, June 14.

Disney Star retained TV rights in the sub-continent for INR 23,575 crore (about US$3 billion), while Viacom 18 successfully secured digital rights in the same region and media rights (TV and digital ) in three regions of the world – Australia + New Zealand, UK and South Africa – for INR 23,758 crore (about US$3 billion).

In addition, media rights for two other regions of the world – the Middle East (INR 205 crore / US$ 26.27 million approximately) and the United States (INR 258 ​​crore / US$ 33.06 million approximately) went to Internet Times. Notably, the total sum of INR 48,390 crore (digital + TV) corresponds to 410 scheduled IPL matches over five years, which will help BCCI earn almost Rs 118 crore per match, making the league one of the wealthiest in the world. sports world.

“Since its inception, the IPL has been synonymous with growth and today is a red day for India Cricket, with Brand IPL reaching a new high with the electronic auction resulting in a value of INR 48,390 cr. The IPL is now the 2nd most popular sports league in the world by value per game!. I am delighted to announce that STAR INDIA has won TV rights in India with its bid of Rs 23,575 crores. The bid is a direct testament to BCCI’s organizational capabilities despite two years of the pandemic,” Shah tweeted.

“Viacom18 wins digital rights with its winning bid of Rs 23,758 cr. India has experienced a digital revolution and the sector has endless potential. The digital landscape has changed the way cricket is watched. This has been a big factor in the growth of the game and the vision of Digital India. Congratulations Viacome18 for winning Aus, SA, UK, Times won MENA and US winning rest of the world rights. The IPL is as popular outside India as it is here, and viewers will be able to enjoy first-class cricket,” Shah added.

The rights were sold via an online auction, which started on Sunday, June 12, in four categories – A (TV rights in the Indian subcontinent), B (digital rights in the subcontinent), C ( digital rights in India to a set of top-tier matches – including the playoffs and final – ranging from 18-22 per season) and D (global media rights in five separate regions).

Daniel C. Williams