Alterra Mountain Company elevates its commitment to social responsibility

Alterra Mountain Company has renewed its commitment to responsible stewardship of the mountains it operates with a significant expansion of its social responsibility team. With an equal focus on three pillars – sustainability, diversity, equity and inclusion, and community – Alterra Mountain Company is committed to creating positive impacts for the environment, its employees and the communities where they live and work.

Under the leadership of Karen Sanford, Director of Legal and Social Responsibility, Alterra’s new social responsibility leadership team will help define and measure short- and long-term corporate social responsibility goals.

“While we have made real progress in these areas, we are committed to having substantial impact and that requires dedicated leadership from talented people who know how to deliver tangible results in these areas,” said Jared Smith, President and CEO of Alterra. Mountain Company. “We recognize and take responsibility for developing and nurturing initiatives that protect and expand access to the mountains. The longevity and expansion of our industry depends on these efforts, and I have full confidence in this talented team leading the charge.

Among the new hires, Darcie Renn has been named vice president of sustainability to lead the company’s sustainability programs. Its mission is to implement strategic, sustainable and science-based business practices to help directly address the impact of climate change on the environments and communities where we operate. Prior to joining Alterra, Darcie was Senior Director of ESG and Sustainability for one of North America’s largest grocery store chains, where she focused on goal setting and implementation. company-wide environmental issues related to energy, waste and supply chain issues.

As Vice President of Social Responsibility, Annie Kao joins Alterra Mountain Company as an experienced DEI Advisor dedicated to the social and economic betterment of the outdoor industry. She has been responsible for creating equitable programs that support diversity and weave a culture of inclusion and belonging into the fabric of the Alterra Mountain Company employee and guest experience. After a long career as a lawyer, which included 10 years dedicated to the outdoor industry, Annie launched her own consulting company, quickly becoming a sought-after DEI expert and strategic advisor for major outdoor brands.

As the new director of the Alterra Mountain Company Community Foundation, Meegan Moszynski will oversee the company’s charitable arm, which focuses on providing emergency relief and assistance to those in need within our communities. . Meegan is an experienced nonprofit leader who specializes in effective organizational management, governance, leadership structures, strategic planning, and program execution. She joins Alterra Mountain Company after providing holistic support to non-profit organizations through her consulting business.

“Alterra Mountain Company is committed to building on the great work already in place at our destinations. These new resources will enable us to take a more holistic, data-driven approach to our social accountability programs,” said Karen Sanford, director of legal and social accountability, Alterra Mountain Company. “We have spent the past year conducting in-depth needs assessments and formal audits of our entire portfolio to build and establish a company-wide framework through which we can define and deliver have measurable goals to be accountable for our progress and results.”

For more information on Alterra Mountain Company’s social responsibility efforts, please visit

About Alterra Mountain Company

Alterra Mountain Company is a family of 15 iconic resorts open year-round, the world’s largest heliskiing operation and Ikon Pass – the premier ski and snowboard season pass offering access to over 50 iconic mountain destinations worldwide. Based in Denver, Colorado, and born out of a shared love of the mountains and adventure, the company has brought together some of the world’s most ambitious brands, including: Steamboat and Winter Park in Colorado; Palisades Tahoe, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton Mountain and Sugarbush Resort in Vermont; Snowshoe Mountain in West Virginia; Tremblant in Quebec and Blue Mountain in Ontario, Canada; Crystal Mountain in Washington; Deer Valley Resort and Solitude Mountain Resort in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. The portfolio also includes Alpine Aerotech, a global helicopter maintenance and support services center in British Columbia, Canada, and Aspenware, the ski industry leader in technology services and e-commerce. For more information, please visit

Daniel C. Williams