Alma Media acquired full ownership of Netello Systems Oy

Alma Media Corporation Press release May 6, 2022


Alma Media acquired full ownership of the shares of Netello Systems Oy. Previously, Alma Media owned 60% of the company. The parties have agreed not to publish the price of the transaction.

Netello’s operational activities will continue as they have done so far. The company provides digital marketing solutions specifically for small and medium businesses. Kai LeinonenCEO of Netello Systems Oywill leave the company and Mikko Sinilahti, the company’s chief operating officer, will assume the role of new interim chief commercial officer.

Established in 1999, Netello Systems Oy offers SMEs successful search engine optimization (SEO) and related services, such as conversion optimization (CRO), search engine marketing (SEM) and website renewal and development work . The company employs 25 people. Alma Media acquired 60% of the shares of the company on March 31, 2021.

“Netello’s SEO and SEM solutions and expertise have complemented Alma Mediaportfolio offering to drive business growth through marketing and have significantly strengthened our ability to serve SMEs. The integration process, which now culminates in this transaction, has been successfully completed over the past year and Kai has played a major role in it. We would like to thank him warmly and wish him the best for the future,” said Kari KivelaSVP of Alma Consumer.

“Combining Netello’s digital business expertise with FinlandLeading digital media house services have created a unique package. As the development progresses and continues to benefit customers, now is the time for me to say a big thank you. I have been authorized to serve our customers for over 20 years. After the company has passed into the best possible hands, I would like to express my gratitude to our customers, my colleagues at Netello and the Alma Midwayers for their good cooperation,” says Kai LeinonenCEO of Netello Systems Oy.

For more information:

Kari KivelaAlma Consumer SVP
Phone. +358 10 665 2032

Distribution: key media,

Alma Media in short

Alma Media is a digital and media services company with a strong capacity for renewal. We are building sustainable growth from media to services, delivering content and services that benefit users in their daily lives, work and play. In Finland, our best-known brands are Kauppalehti, Talouselämä, Iltalehti,, Nettiauto and Nettimoto. Our recruitment services include and in the Czech in Slovakia and in Croatia.

In Finlandour business activities include major housing and automotive markets, financial and professional media, national consumer media, and content and data services for businesses and professionals. Alma Media international affairs in Central and Eastern Europe, Sweden and the Baltics consists of recruitment services, an online marketplace for commercial properties and direct marketing services.

Alma Media operates in 11 countries in Europe and employs approximately 1,500 professionals. Alma Media revenue from continuing operations was €275.4 million in 2021. Alma Media the stock is listed on NASDAQ Helsinki. Learn more at,c3561969

(c) Decision 2022. All rights reserved., sources Press Releases – English

Daniel C. Williams