ADNEC and WAM unveil theme for Global Media Congress 2022 in Abu Dhabi

The event will take place under the theme “Shaping the future of the media industry”.

The conference is attracting significant local, regional and international interest, with four countries having already confirmed their participation in the event with national pavilions, and many more in the pipeline.

The three-day event, parallel to the Congress, is the first of its kind in the Middle East. Scheduled in Abu Dhabi at ADNEC, the Congress will provide an ideal platform to bring together eminent leaders, decision-makers, experts and journalists from the region and around the world to discuss a number of topics, concepts and solutions that will play a central role in defining the future of global media. The Congress will also provide a platform to discuss, analyze and review the current position of mass media in the Middle East to highlight innovative visions for moving things forward.

The conference is expected to attract over 200 CEOs and 1,200 attendees, including 40 dialogue sessions featuring 30 leading international speakers. Focused on innovation in the media sector, it will see the participation of senior executives, eminent media professionals, representatives of international media and major social media companies.

Mohammed Jalal Al Rayssi

Mohammed Jalal Al Rayssi, Managing Director of WAM, said, “The media is an important partner in the development process of the UAE. The organization of the first edition of the Global Media Congress reflects our strategy to strengthen joint cooperation and establish partnerships at regional and international levels, which will contribute to progress and excellence in this sector.

He added: “The conference slogan accompanying the World Media Congress reflects the vision and objectives of this premier international event in terms of forecasting the future of the media sector in the region and raising the bar benefit from advanced technologies, such as digital technology and artificial intelligence [AI]to make a leap forward in this sector to support its role as the main contributor to sustainable development in all areas.

Humaid Matar Al Dhaheri

Humaid Matar Al Dhaheri, Managing Director and CEO of ADNEC Group, said, “ADNEC and Abu Dhabi’s media expertise and infrastructure make them the ideal choice to host and organize the World Media Congress. The organization of this event is perfectly in line with our vision to attract international expertise in all fields and to support the transfer and localization of knowledge. It will provide fantastic opportunities that will help bring global knowledge in the media industry to the UAE and the wider region by creating a global platform to discuss the impact of direct digital broadcasting, helping young Emiratis to follow the rapid development of the media sector, and broaden the horizons of students in this field.

The conference will be organized as an integral part of the World Media Congress, featuring media industry pioneers and global experts and influencers, in addition to academic figures, youth and university students. The Congress will address a number of critical themes related to digital communication, AI, advanced technologies and creativity in media, in addition to sessions on journalism, radio, television, Internet, media social media and global influencers, as well as providing the ideal platform for international companies wishing to enter the regional media space.

Daniel C. Williams